Oakland Cemetery
Project Outline
This was a concept project to brand Atlanta’s Dia de los Muertos festival, held annually at the historic Oakland Cemetery. A cohesive visual identity helps to create a unique atmosphere that better reflects the celebration and offers a more memorable experience.
The challenge was to create an aesthetic that wouldn’t compete with vendor signage but could still provide a unified voice for the festival.
The design proposal was built around several hand-drawn illustrations and bold, playful typography. The muted palette allows traditional decor and vendor tents to remain the focus while keeping a clear visual theme.
Imagery mixes traditional patterns with modern graphic styles to attract a diverse audience while maintaining cultural authenticity.
Sinrich Strategies
Project Outline
As the lead visual designer, I developed a new brand identity for a trial consulting firm. The redesign focused on a marriage of progressive and traditional elements, in order to reflect how their firm explored creative new approaches within a more traditional framework.
In addition to the logo, I coordinated design concepts for a new website, document report page layouts, and client-facing presentation design.
Leading brand updates with cohesive design solutions, I directed the creative vision for all visual materials and presentations, ensuring clarity and impactful communication.
As a presentation designer, I worked to elevate the client message and audience engagement by helping to visually unpack complex ideas. This included creating custom assets, medical illustrations, gifs, 3D models, and animations that were used throughout the litigation process.
The Fox Den
Project Outline
A concept project to build a brand for a speakeasy-style bar, The Fox Den. The aim was to create a visual identity that could be applied to a corresponding promotional strategy that goes beyond traditional digital and print campaigns.
In addition to the logo, I’ve explored design ideas for a website, social media graphics, online advertisements, and menu layout.
Working to develop a complementary promotional strategy, I’ve also created ad concepts for a brand-right street marketing campaign offering a unique, low-cost way to encourage WOM sharing and further amplify brand awareness.
Strategies include guerilla art installations, as well as staged performances to provoke conversation about the brand as well as to draw attention to the physical location.
Industrious
Project Outline
Freelance project to create five distinct ERG logos, mimicking the company’s existing brand. The challenge was to create a legible tile that would identify each ERG as well as accommodate the parent logo. Designs were to be used across corporate properties.
In addition to the ERG logos, I also developed cover art for use on a notebook included in the company ‘welcome box’ for all new hires.
I built a series of vector tiles based on traditional patterns and worked to develop each logo variation according to company guidelines. Logos and tiles were used by ERG members across a variety of social media, blog spaces, digital and printed properties, and internal communications.
The design for the notebook cover was adapted from an origami pattern and was used to symbolize the branded tenant experience.
False Hearted Lovers
Project Outline
Working with a local bluegrass/folk band, I designed and illustrated a logo for use on promotional material and merchandise. The imagery was meant to showcase a false heart while also evoking a rustic nostalgia.
Additionally, I designed a series of posters, stickers, and online promotions that appeared on their official website and social media.
Working closely with band members to ensure their engagement, I developed explorations of other applications including an illustrated backdrop, chorus cards, band merch, and a promotional video.
My illustration for Cowboy Dave’s single appears on the band website as well as on iTunes and YouTube.
